Manual The Digital Edge: Exploiting Information and Technology for Business Advantage

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The Entrepreneurial Edge – Online | London Business School

Upon successful completion of all programme activities, combined with satisfactory grades on the final assignment, participants are awarded with an official Certificate of Completion from INSEAD , which they can also showcase on their LinkedIn profile. The top performers will receive a Certificate with Distinction. Innovating at the Intersections. Exploiting these opportunities requires a new approach to collaboration. Embracing Uncertainty for Innovation.


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  5. Access your Application. Or learn more about our programmes and apply. My Application. Peter Aiken. Product Strategy for High Technology Companies. Michael E. Reshaping Retail. Stefan Niemeier. Jackson Grayson. Designing a Document Strategy. Kevin Craine. Selling Through Someone Else. Robert Wollan. Let Go To Grow. Linda S. Gerald W. Value Creation.

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    Transform your Business at the Digital Edge

    It is critical to understand the patent landscape which begins with conducting an audit of the organization's intellectual property assets. By Amit Aggarwal In today's competitive environment , innovation is the mainstay for every business that leads to development of intellectual property. Identifying, developing, and leveraging innovation provides competitive edge and aids in long term success of the company. Intellectual property is not limited to technology companies, but is valuable for every business which invests huge sums in research and development for creating indigenous products and services.

    A company should be proactive in implementing IP solutions to identify novel innovations and increase revenues. A well-defined IP goal can result in achieving business objectives and help position the business as a leader in the marketplace. With growth in business revenues, the IP strategy can include protecting the unique aspects of the assets and foster innovations to explore new geographies. This can be achieved through licensing or joint ventures to create novel solutions that satisfy the unmet needs in the market.

    A company must evaluate its existing intellectual property to determine whether it is in line with business objectives. This helps the company to identify new ways to leverage the intellectual property through licensing opportunities.

    Successful companies must look for new avenues to expand their product offerings, increase their sales revenue, and foray into new markets. An organization's patent portfolio is vital for its future success along its various intellectual property assets as designs, trademarks, and copyrights. Thus, organization should ensure the maximum realization of its existing portfolio which can be done through effective portfolio management.

    Also, the organization should understand the patent portfolio in tandem with its competencies and market opportunities available.

    Manufacturing in the Digital Age: Exploiting Information Technologies for Product Realization

    There is a need to identify white spaces where the organization can license its patent portfolio or divest to gain financial returns. A clear and effective patent strategy can aid the organization to manage its patent portfolio. An organization should keep in mind the following points while managing patent portfolio as mentioned below: What are the patents in the organization's existing patent portfolio?

    Has the organization identified the gaps white space analysis? What investment strategy should the organization undertake?

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    What steps should be taken by the organization to effectively manage and develop the patent portfolio? A thorough understanding of the key components can help the organization to grow and manage the patent portfolio. An effective market research is involved in understanding the strength of the patent portfolio in light of the competition and technology.